This Strengthening Rinse is packed with ingredients that will strengthen, condition, and stimulate hair growth. Also, great for dry, damaged, color treated hair. Based on the principles of Ayurveda, which is the belief that health and wellness depend on a delicate balance between the mind, body, and spirit Ayu which means life and Veda which means the knowledge of. An ayurvedic hair care regimen includes mixtures and natural oils that are geared toward providing softens, strength, and helping with stimulating growth. Bamboo & Rice Water Strengthening Hair Rinse is packed with nutrients that will improve your hairs elasticity and strength to help you retain your length.